Think with Google

Over half of mobile users abandon sites that take 3+ seconds to load, which results in lost revenue for both businesses and Google (via ads). Google partnered with Beyond to build a comprehensive tool that highlights the business impact of site speed - and how to improve it.

DURATION

Phase 1: 7 months (launched Feb 2018)
Phase 2: 12 months total (on-going)

Information Architecture, Wireframing, Visual Design, Prototyping, User Testing, Interaction Design

TASKS

Lead Product Designer

ROLE

Building a product that works for every single user on the internet.

I led design from concept through delivery of multiple phases of this product. Phase 1 is what currently exists online, while Phase 2 will launch next year. This site empowers users to enter any existing domain and: 1) see how their mobile site is performing, 2) benchmark their performance against their competitors, 3) calculate how much money they are leaving on the table, and 4) get specific fixes to improve their site speed. View the live Phase 1 design below:

Leveraging Google's design patterns to increase engagement.

Since the site is composed of tools that require a high amount of user interaction, a special focus was given to interaction design in order to optimize completion rate. On landing, the most prominence is given to a single input entry field. When a user enters their site, they recieve immediate feedback by seeing their site speed populate in the speed scorecard. They can then enter in the sites of their competitors to see where they rank.

Once a user has finished entering competitors, they may calculate their potential revenue uplift by entering a few performance metrics of their site. By interacting with the speed slider, they can see how seconds directly translate to dollars for their business.

Tracking user engagement after launch.

60%

User completion rate of users who completed all the tools on the page.

8%

Conversion rate, which is more than 2x higher than any other page on Think with Google.
Page views within the first 5 days of launching. This is more than any page on Think with Google gets in an entire year.

120k

Continuing to improve the product.

Based on the performance of Phase 1, we have increased the scope for Phase 2 to make our product even more impactful for users. Phase 2 will allow users to get custom fixes for each page on their site, as well as download a comprehensive report of their mobile website's performance. Designs will also feature Google's most up to date brand, beautiful 3D visualizations, and elevated interaction design all led by myself. Look out for this release in 2019.